Tony Hawk Leads Dynacraft's Huckjam Bike Launch at Interbike 2007
Las Vegas, NV (October 9, 2007) – Action sports pioneer Tony Hawk made
a special guest appearance at Interbike 2007 September 27, 2007 as part of
Dynacraft's introduction of its new Tony Hawk Huckjam bike lines. Following
a brief question and answer session with the press, Tony and professional
BMX rider Mike "Rooftop" Escamilla signed autographs and posed for pictures
for the enthusiastic Interbike crowd. Hundreds of show attendees gathered
at the Dynacraft booth to meet them, some waiting in line for almost an
hour.
"The crowd's response to Tony and Rooftop was overwhelming," said
Dynacraft Managing Director John Bisges. "Having these two great athletes
with us at Interbike 2007 made the launch of Tony Hawk Huckjam and Huckjam
Signature Series bikes even more successful." Mr. Bisges added: "Reaction
to the bikes has been extremely positive."
Dynacraft introduced a total of 25 Tony Hawk Huckjam bike models at
Interbike, showcasing two distinct product lines. Each of the lines
contains a broad assortment of styles, sizes and prices. Tony Hawk Huckjam
Series bikes, priced from $110 to $250, are for Dynacraft's mass
merchandise customers. They were created for kids and entry-level
recreational riders. Tony Hawk Huckjam Signature Series bikes, priced from
$300 to $3,000 are for serious bike enthusiasts. They will be distributed
through Dynacraft's Specialty Retail Group to sporting goods chains and
other specialty retail customers. All Tony Hawk Huckjam bikes feature
higher end components, innovative paint finishes, new types of frames, and
cutting edge decal and graphics packages. Tony Hawk Huckjam Series and Tony
Hawk Huckjam Signature Series bikes will be in stores beginning Spring,
2008.
About Dynacraft BSC, Inc.
Dynacraft BSC, Inc. is a leading U.S. bicycle distributor. With eleven
different brands and over 150 models, the company distributes bikes each
year to customers that include Academy Sports, Amazon.com, Costco.com, KB
Toys, Target, Toys R Us and Wal-Mart, to name a few. Dynacraft employs a
vertically integrated business approach designed to ensure quality control
at every step of the process.
About Dynacraft SRG
Dynacraft SRG (Specialty Retail Group) combines the design and
distribution expertise of Dynacraft BSC, Inc. with the advanced
technological and manufacturing capabilities of its supplier. Dynacraft SRG
provides sporting goods and specialty retailers, as well as consumers, with
technologically advanced product lines that deliver superior value versus
competition.
Dynacraft BSC, Inc. and Dynacraft SRG maintain corporate headquarters
and warehouse operations in American Canyon, California. For additional
information, please go to http://www.dynacraftbike.com.
About Tony Hawk Inc.
Tony Hawk Inc. is a world leader in its field with the unprecedented
ability to bring alternative sports and their unique lifestyle to the
masses while maintaining an indispensable edge of authenticity with the
market's hard-core, trendsetting audience. Founded by Tony Hawk in 1998 and
based in Vista, CA, the company is organized into five segments:
Merchandising, Events, Endorsements, Film and Digital Media. These
lifestyle sports include skateboarding, BMX, Motocross, surfing and
snowboarding. Consumer goods bearing the Tony Hawk brand have dominated
several markets, including interactive games, skateboards and sporting
goods, lifestyle apparel, toys, interactive content, food, publications and more.
Media Contact:
Mr. John Peterson
Principal
York & Chapel, LLC
1-203-682-1672
john.peterson@yorkandchapel.com
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