Dynacraft Joins Bikes Belong
American Canyon, CA (June 11, 2007) – Dynacraft BSC, Inc., one of the largest suppliers of bicycles to the U.S. mass market, has joined Bikes Belong, the national coalition of more than 350 bicycle suppliers and retailers working together to put more people on bicycles more often. Dynacraft distributes a variety of different bike brands including Barbie, Dekra, Hot Wheels, Magna, Malibu, Next, and Rhino.
“As a company committed to bringing families together by providing affordable, high quality bicycles for everyone in the family, Dynacraft is excited to support Bikes Belong," said Dave Castrucci, managing director of Dynacraft BSC. "Bicycling is an excellent way to stay healthy and happy, and to get around town. Bikes Belong is making changes at the national and local levels so more people can enjoy the simple pleasure of riding a bike.”
Tim Blumenthal, executive director of Bikes Belong, said, “Dynacraft is a strong player in the mass market segment—an entry point for many new riders that will help shape the future of bicycling. By joining Bikes Belong, Dynacraft is affirming their commitment in providing safe and enjoyable experiences for their customers.”
About Dynacraft BSC, Inc.
Dynacraft BSC, Inc. is a leading U.S. bicycle distributor. With eleven different brands and over 150 models, the company distributes bikes each year to customers that include Academy Sports, Amazon.com, Costco.com, KB Toys, Target, Toys R Us and Wal-Mart, to name a few. Through its newly launched Specialty Retail Group, Dynacraft also provides specialty and sporting retailers, as well as consumers, with technologically advanced product lines that deliver superior value versus competition.
Dynacraft employs a vertically integrated business approach designed to ensure quality control at every step of the process. The company maintains corporate headquarters and warehouse operations in American Canyon, California. For additional information, please go to www.dynacraftbike.com.
About Bikes Belong
Through national leadership, grassroots grants, and promotion, Bikes Belong works to make bicycling safe, convenient, and fun. Manufacturers, distributors, retailers and individuals who sell bicycle-related products or services are eligible for membership in Bikes Belong Coalition.
The Bikes Belong Coalition has four strategies to put more people on bicycles more often:
1. Lobbying for bicycle-friendly policies in Washington, D.C.
2. Awarding grants for bicycle facility projects
3. Supporting national groups who are performing innovative leadership work that promotes bicycling
4. Promoting bicycling as a safe, convenient, healthy activity for families and people of all ages
Bikes Belong led the effort to maximize federal funding for bicycle facilities in the 2005 federal transportation law, SAFETEA-LU. Bikes Belong members invested $1 million in a lobbying effort that gained $4.5 billion for bicycling and walking—$2 billion more than the previous law. This victory is a testament to the power of the bicycle industry when we work together toward a common goal. For additional information, please visit www.bikesbelong.org.
Media Contact:
Mr. John Peterson
Principal
York & Chapel, LLC
1-203-682-1672
john.peterson@yorkandchapel.com
Read more news > |
