Dynacraft’s Specialty Retail Group (SRG) was formed in April 2007 to reach new consumers and distribution channels with higher-end Dynacraft bikes. A separate division of the company, Dynacraft SRG combines the design and distribution expertise of Dynacraft BSC, Inc. with the advanced technological and manufacturing capabilities of its supplier. By doing this, Dynacraft SRG offers riders of all ages exciting new product lines that deliver superior value versus competition.
Bikes developed and distributed by Dynacraft SRG share common elements. With a focus on innovation, they employ cutting edge designs, top-quality components and advanced technologies such as carbon fiber frames.
Currently, two product lines are available through Dynacraft SRG. The D-Drive chainless comfort bike was introduced in 2006. Beach cruiser models followed in the spring of 2007. More recently, Dynacraft SRG announced the launch of Tony Hawk HuckJam Signature Series bikes. These bikes will be sold primarily through sporting goods and specialty retail stores beginning in early 2008.
In addition to distributing bikes through retail channels, several Dynacraft SRG products are being offered exclusively online. D-Drive bikes and some top-of-the-line Tony Hawk models can be purchased directly by consumers through Dynacraft’s own e-store.